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Company Quadruples in Size Over 10 Years with Commitment to Brand Positioning Alignment (Without External Sales Force).
Industry:
Facility Security
Target Audience:
North American architects and high-end general contractors.
Beckett Services Employed:
Market and customer intelligence gathering, analysis, direct customer-contact tools were recommended and executed.
The company has quadrupled in size since we began working together and the client credits the Beckett team with positioning them at the top of their category.
Result:
The brand is clear; the message is clear. During recessions and soft economies, business never sags--it has only increased.
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