Executive Bios

Craig Tapscott

Brief Bio:
Craig Tapscott is a nutrition/dietary supplements, marketing, sales and operations expert.  

With more than 43 years of experience managing product launches/promotions, package design, marketing, sales, raw material sourcing, operations, contract/price negotiation, branding, personnel, budgets, research and product development, he has worked in both start-up and established distribution/manufacturing environments.

He has a track record for building and maintaining highly motivated sales teams, and distributor networks on the domestic and the international level and possesses a great instinct for identifying innovative dietary product niches and launching new product campaigns.

A few of his accomplishments include:

• Managed and opened new account relationships, both domestically and internationally for beverage nutrition supplement company, surpassing all previous sales precedents

• Opened up Asian market for nutrition and health supplement firm, improved Internet marketing results

• Co-founded GEN as CEO, the first company to introduce Methoxyflavone, Chrysin, Androstenedione and Humanofort to the sports nutrition marketplace

• Created and developed 21 sports nutrition/dietary supplement products for domestic and international distribution

• Has nurtured viable relationships with a global vendor network including: GNC, Vitamin Shoppe, Erewhon, Trader Joe’s, Whole Foods, Kirkland, and many distribution networks both in the US and overseas.

• Created one of the most successful nutrition/nutraceutical distribution companies, including one of the largest and most profitable territories managing over 350 wholesale accounts

Education:
Virginia Commonwealth University – Bachelor of Fine Arts