Sales Increased by 110% with Key Customer Business Expansion Strategy.
One Key Customer
Beckett Services Employed:
Customer survey and analysis, marketing-oriented sales training.
A $1.1B contract manufacturer sought to improve its relationship and expand its business with its best and largest customer during a period of economic softening within the tech sector. When the Beckett team created and executed a survey with key customer contacts, it was revealed that the contacts were confused about our client's services and were generally unhappy about communication and delivery issues.
We trained the key customer service team and led them in understanding marketing-oriented sales techniques.
The key customer understood the new and improved offerings of our client, saw the cost benefit analysis and rewarded our client with one sales contract that expanded their business relationship by 110%.