Sales Increased by 38% for Global Plastics Firm During Recession.
Global Food and Product Distributors
Beckett Services Employed:
Market and customer intelligence gathering, analysis, planning, and assistance with brand alignment execution.
A $400MM privately-held global plastics firm retained the Beckett firm to assist them in increasing their sales. As a result of numerous acquisitions, management and employees were fragmented in their understanding of the brand platform. Sales teams were not working to support each other.
After brand alignment procedures were in place, the California-based plastics company increased its sales by 38% over a 3-year period and has decreased the cost of new product introductions by over one quarter due to increased brand efficiencies.