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  Market Analysis Reveals Potential that Leads to Lucrative Exit.
 
Industry:
Retrofit Building Construction
 
Target Audience:
General Contractors
 
Beckett Services Employed:
Research, analysis, competitive intelligence, and strategic planning.
 
An R&D company manufactured a dimmable and computer-controllable electronic lighting ballast. The company was focused on using traditional wholesale and retail channels of distribution and felt that their product would appeal most to boardrooms and theatres.
 
Beckett staff executed market research that revealed that this product was better suited for system integration--providing whole building lighting solutions. We then created a marketing plan targeting the retrofit market rather than the company's previous target--the smaller new building marketplace.
 
Result:
A Fortune 500 energy company purchased the company.
 

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