Observer-Dispatch, Utica, NY 12/7/2006
Local man goes to the 'Extreme.'
Local businessman Bill Rossi experienced Los Angeles, Calif., to the extreme this October.
Rossi of Utica spent six days providing public relations and marketing expertise to Vic and Linda Braden of Cornerstone Construction Group, the general contractor selected by "Extreme Makeover: Home Edition."
The episode Rossi was involved with aired on Sunday, December 10, 2006 on ABC.
Rossi is a senior consultant at Beckett & Beckett.